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Vehicles

Company car and SUV graphics in Charlotte

A company car is a commercial vehicle with a passenger body. Sales teams, real estate agents and rideshare operators brand sedans, crossovers and SUVs the same way a contractor brands a van, and coverage on this class is partial far more often than full: door graphics, a rear-quarter treatment, a hatch or tailgate panel, and, on the bodies whose rear glass carries no wiper, perforated film across that glass. The limits here come from lease terms and panel geometry rather than from styling.

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Partial coverage is the standard on this class

Full coverage on a passenger body costs more labor per readable square foot than anything else in a fleet, because the panels are almost entirely compound curve and the readable area is small. A door graphic, a rear quarter and, where the body allows it, a back-glass panel put the company name, phone number and web address at the height and distance they are actually read from, for a fraction of the bay time. Most crossovers and SUVs carry a rear wiper, which rules the back glass out on this class more often than it rules it in, so the same content moves to the hatch and the quarters instead. Full coverage earns its place where the vehicle is owned outright, stays in service for years, and is the most visible thing the company parks in front of a client.

Door graphics, magnetics and decal sets

Cut vinyl lettering suits a name-and-number layout and sits flat enough to live alongside door seals and handles. A printed panel is used where the mark carries gradients, photography or more than two colors. Magnetic sets exist for vehicles that have to run unbranded off shift, which is common on rideshare and dual-use cars, and their limits are worth stating plainly: magnetic sheet needs a flat steel panel, so aluminum doors, plastic doors and doors with a strong crown will not hold one. Magnets also come off for every wash, because grit and moisture trapped underneath will mark the paint.

Leases, driver changes and what comes off later

Most company cars sit on a lease with return conditions, and most change drivers before they change plates. Film applied to sound factory paint releases with controlled heat and leaves the panel as it was found, which is what makes a decal package the low-risk option on a leased vehicle. We inspect panels that have been repainted or that show failing clear coat before quoting, because adhesive pulls at any finish already lifting and that damage lands on the turn-in report. Driver changes are planned for in the layout rather than absorbed afterward: where a car carries an individual name, photograph or license number, that element is cut as a separate decal sitting over the company layout, so a new driver means re-cutting one piece instead of reprinting a door.

Where film has to stop on a passenger body

A passenger body carries more edges per square foot than any commercial vehicle, and every edge is a termination the film has to be finished at. Windshield and quarter-light seals sit hard against painted metal with almost no lip to tuck behind, so film is trimmed to the seal and closed out there. Recessed handles, mirror caps, roof rails, antenna bases and door jambs are each relieved, taken through the opening and finished on a face nobody looks at. We remove hardware rather than cutting around it, which is the difference between a graphic that sits in the panel gaps and one that sits on top of the car.

On the vehicle

Film down, then heat

Every company car wrap comes down to these two: film worked onto the panel by hand, and heat driven into every recess so it stays where it was put.

Company Cars & SUVs questions

Does a company car have to be fully wrapped to carry branding?

No, and most are not. Door graphics, a rear-quarter panel, a hatch or tailgate, and perforated film where the rear glass has no wiper on it, all carry the name, number and web address at the distance a client or a passing driver actually reads them from. On a small body, full coverage adds surface without adding much that can be read, so it is the exception on this class rather than the default.

What are the limits of magnetic door signs?

They need a flat steel panel. Aluminum and plastic doors hold nothing, and a strongly crowned door lets air under the edge at highway speed. Magnets are taken off for every wash and dried on both faces before they go back on; left in place, they trap grit and moisture against the paint and mark it.

How does perforated film work on the back glass?

Perforated vinyl prints on the outward face and leaves a pattern of holes through the sheet, so the graphic reads from behind the car while the driver still sees out through it. The condition is a rear window with no wiper crossing it: a blade catches the hole edges and shreds the sheet, and we turn that job down rather than sell it. Most crossovers and SUVs are ruled out on exactly that point, and the artwork moves to the hatch and the quarters. Where it does go on, the sheet takes an optically clear overlaminate, without which the holes fill with grit and the view degrades quickly. It never goes on the side glass alongside the driver.

How long is a company car off the road?

A door and decal package is the shortest booking on this class. A partial with printed panels sits above it, and full coverage above that again, because hardware has to come off and go back on. We confirm the window at quote against the body and the coverage rather than against a class average. A decal package can usually be scheduled while the driver is out of the field for other reasons.